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Quite. There does seem to be some ambiguity if the price will change 1. when they start shipping units to customers who ordered them way back when (i.e. hopefully soon) or 2. when they catch up and get to the stage where they're 'shipping to order' (or potentially option 3. not at all...)
Considering where it is in the market place, $300 puts it in line with the 520/820 and a a bit more - although not insanely more - than Wahoos offerings, if it goes upto $500 that changes things significantly.
Emphasis on 'allegedly'. I share your scepticism.