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amey
@Amey but are they actually made in the UK?
Rims / hubs? Or is it all Far East with a sprinkle of social media (check us out in a windtunnel or using a computer software for aero-ness) and good customer services (aka UK stocks for immediate replacement if they fail)?
I am just trying to understand how much better they can be if the rims and hubs are similar to Aliexpress one, that's all.
As @Jaap said - have they just got a dude flying to the factory once a quarter to check that there are enough carbon layers and they are pretending to just produce those bespoke rims for them?