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Comparing (Chinese) apples to (British) apples I think the parallel to draw would be Lightbicycle and an LB wheelset costs about £750 delivered in the UK.
Even at full price Hunt are good value in that comparison because you get the customer service and support thats relatively easy to reach.
At £775 they were a steal, so I bought a set.
Plus they tick quite a few of the boxes, adaptable hubs, centrelock etc.
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@Amey but are they actually made in the UK?
Rims / hubs? Or is it all Far East with a sprinkle of social media (check us out in a windtunnel or using a computer software for aero-ness) and good customer services (aka UK stocks for immediate replacement if they fail)?
I am just trying to understand how much better they can be if the rims and hubs are similar to Aliexpress one, that's all.
As @Jaap said - have they just got a dude flying to the factory once a quarter to check that there are enough carbon layers and they are pretending to just produce those bespoke rims for them?
Without prejudice
Am I missing something? @Saffronspokes - do you work for them?
Are HUNT wheels handmade in the UK? The words expertly handcrafted and minimum quantity batches are used but that doesn't mean anything.
It doesn't say where they are actually made which leads me to think they are from the far-east like pretty much every single carbon wheel.
IMO a £899 disc wheelset in the 40% off sale isn't a great deal at all, just hit ~~ AliExpress ~~ LB and get wide rims and ceramic hub for £500.
Without prejudice
EDITED for @amey - LightBicycle / LB and not AliExpress which obviously sells inferior carbon rims from the exact same factory using the exact same materials/mould.