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Me too.
Something cool about their understatedness/lack of pretensions, all while still hitting those key watch marketing points of Swiss + some history. It's also nice that they're still an indy (I think). They seem to do the basics well; auto, steel, water-proof, screw-down-crowns, not too thick, etc.
This is does that sevs' cool way:
I know this is very much not on-trend, but I like Oris.