• Silly, but serious question. If you cannot decide which watch to buy, what criteria do people normally use to decide? I'm hung up on several watches and I simply cannot decide. I've been to shops loads in the last few weeks to try stuff on and I am so stuck. First world problem but they all make me smile equally when I put them on - just cannot decide.

  • I know this is a bit of a wishy washy answer, but try and buy the one that will blow your socks off everytime you catch a glimpse of it on your wrist, even in 5-10 years later.

    If I'm split between a few, I get on the instagram, search for the reference numbers of the watches and save a few really good wrist shots of each onto the phone.

    If I ever find my self staring at my phone I'll have a flick though, and if theres one I don't get bored of seeing and cant bare not having that's the one. Usually takes me like 6 months to decide, I might buy a watch once every 2-4 years, could be a £200 watch but I want to try and make sure its a keeper.

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