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  • Silly, but serious question. If you cannot decide which watch to buy, what criteria do people normally use to decide? I'm hung up on several watches and I simply cannot decide. I've been to shops loads in the last few weeks to try stuff on and I am so stuck. First world problem but they all make me smile equally when I put them on - just cannot decide.

  • Is it difficult to pick one out or to let the rest down?

    If the former; don't buy any of them, aim a little higher.
    If the latter; get them all, one at a time. Now your decision is only the buying order.

  • Which watches?

    Plenty of opinions on here ;)

  • On top of all other considerations from others I'd also ask:

    Can you afford to use/lose/break it - will you wear it daily in all conditions, or is it only for special occasions? Afford not necessarily in the financial sense either.

    Do you have (a) significant other(s) that can sway opinion?

    Also, which one fits comfortably under/with the clothes you wear?

  • I know this is a bit of a wishy washy answer, but try and buy the one that will blow your socks off everytime you catch a glimpse of it on your wrist, even in 5-10 years later.

    If I'm split between a few, I get on the instagram, search for the reference numbers of the watches and save a few really good wrist shots of each onto the phone.

    If I ever find my self staring at my phone I'll have a flick though, and if theres one I don't get bored of seeing and cant bare not having that's the one. Usually takes me like 6 months to decide, I might buy a watch once every 2-4 years, could be a £200 watch but I want to try and make sure its a keeper.

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