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Clockwise
@squidink
Did anyone see that Hugh F-W thing on TV maybe a year or two ago where he had a whole segment on current takeaway coffee cups being basically impossible to recycle due to the way they're bonded with the plastic? A guy had invented one that could easily be recycled but nobody was having it because it cost slightly more so it wasn't getting off the ground. You would think that maybe the slight hit in costs from that would be evened out by the potential moral high ground profits to be had.