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Yeah I totally hear you man, it's an instinctive thing isn't it? Like I listened to the Brown Acid compilations on Spotify the other day, and recognised that whole dark psyche late 60s thing and how objectively great it was. But I will literally never listen to it again, becuase I didn't enjoy how it made me feel. But whack on some Ventures and I feel great. It's just what lands in our brains.
Think it was FH Bradley who said that metaphysics is 'the finding of bad reasons for what we believe upon instinct'. I feel the same way about discussing music. It's hard to explain why one genre or time period hits you and another doesn't. It's all just bad reasons.
I think it depends what particular seam of 60s music you're mining... I'm into the crazy, deranged guitar stuff, less Hendrix and more Eddie Phillips/Pete Townsend... People that really smashed the pop song apart and created new sounds... All those records sound super fresh to me, more so than a lot of 70s (proto) punk stuff you mention just because it's lighter, subtler yet heavier than a flabby, cranked 70s Marshall/Les Paul combo...
The guitar breaks on early Small Faces, Who and Creation 45s sizzle my brain, that early Brit feedback stuff is amazing...