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I think it depends what particular seam of 60s music you're mining... I'm into the crazy, deranged guitar stuff, less Hendrix and more Eddie Phillips/Pete Townsend... People that really smashed the pop song apart and created new sounds... All those records sound super fresh to me, more so than a lot of 70s (proto) punk stuff you mention just because it's lighter, subtler yet heavier than a flabby, cranked 70s Marshall/Les Paul combo...
The guitar breaks on early Small Faces, Who and Creation 45s sizzle my brain, that early Brit feedback stuff is amazing...
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Yeah I totally hear you man, it's an instinctive thing isn't it? Like I listened to the Brown Acid compilations on Spotify the other day, and recognised that whole dark psyche late 60s thing and how objectively great it was. But I will literally never listen to it again, becuase I didn't enjoy how it made me feel. But whack on some Ventures and I feel great. It's just what lands in our brains.
Think it was FH Bradley who said that metaphysics is 'the finding of bad reasons for what we believe upon instinct'. I feel the same way about discussing music. It's hard to explain why one genre or time period hits you and another doesn't. It's all just bad reasons.
ReekBlefs
I'm with @Butternut-Squash on this! I know it's unfair because the 60s were such an explosion of creativity, from Dick Dale to Hendrix, but I think as a decade it suffers from the same thing as The Beatles: fatigue by association with the baby boomers.
Also if you like polished recording techniques in rock music, that didn't really start to happen until the 70s. For me, rock records become listenable in about 1973. Prior to that the recording makes me feel like I'm indulging in nostalgia.
Weirdly, I do not feel like that when I listen to old blues 78s or swing stuff from the 40s, or even the old Eddie Cochran stuff from the 50s. Just something about the 60s sound tweaks my bum wrong.