Haven't tried the Hoffman method yet and am a newb with the press, but I immediately found that a coarse grind made a cup that tasted far too weak, so his advice concerning that makes sense to me.
He suggests a less finer grind than usually recommended, which would increase your surface area/extraction and increase in perceived strength. Your dose might be a factor too? 60-70g/L is a good start point.
Haven't tried the Hoffman method yet and am a newb with the press, but I immediately found that a coarse grind made a cup that tasted far too weak, so his advice concerning that makes sense to me.