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andyp
What they mean is, users streaming Netflix uses more internet than just browsing Facebook. Services like Netflix pay to run servers capable of streaming to however many thousands of customers at once, but it's the user that pays the ISP.
Personally I pay to have the fasted connection possible to my house, I also pay more to not have a contract with a download limit. Those against net neutrality would market it as 'access Facebook unlimited amounts of time', or 'watch 100 hours of Netflix for £10', but what it means if you want to watch a film on Hulu or something instead then you'll pay through the nose or have a really slow speed. It corners the market and locks users into the ecosystem of whoever pays (read: bribes) the ISP the most.
Companies like Facebook that want to control your life would love it. They could get the deal with the ISPs, start their own streaming service, own Google searches, own forums, and make it uneconomical for people to go outside of their ecosystem. Without realising it everything you do will be owned by Facebook and every aspect of your online life will be sold on.