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And Andy Schleck...? I know he gets mixed views on here, but I enjoyed reading this at least: http://www.cyclist.co.uk/in-depth/3863/as-a-professional-you-always-live-from-one-goal-to-another-the-sad-thing-is-you-don-t
Engineering101
There's possibly also the issue that most of the racing is in Europe. How much trade is Aus doing with Europe to the point where advertising in EU is going to benefit an Aussie company?