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WTF was the reason on backstage pass going?
They could and should have monetised that, like you say.
skinny-
Not sure what the details were. The reason they gave was the bloke that made it wanted to spend more time with his young family - totally acceptable.
But it came the same time as Orica leaving. If they had the budget, it would be relatively easy to find someone else to make it.
They’re not idiots, they’ll come back with something similar. Yet the budget, or lack there of, will limit its impact.
kwdm
This is why I think losing Michelson Scott would be sad.
It’s plainly obvious that every dollar sunk into cycling sponsorship would be more efficiently spent on Facebook, there’s no doubt in my mind. So the old Backstage Pass was just starting to develop a critical mass of viewers online, where the sponsor could really start to see who was watching, what the analytics looked like etc. It’s a strategy that could start to make sponsorship look attractive to more companies because they would have more data to calculate returns to the business.
But Orica fucked offf, which likely means smaller budgets for video this year, which means less staff, which means lower quality and on and on.