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skinny
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@kwdm
This is why I think losing Michelson Scott would be sad.
It’s plainly obvious that every dollar sunk into cycling sponsorship would be more efficiently spent on Facebook, there’s no doubt in my mind. So the old Backstage Pass was just starting to develop a critical mass of viewers online, where the sponsor could really start to see who was watching, what the analytics looked like etc. It’s a strategy that could start to make sponsorship look attractive to more companies because they would have more data to calculate returns to the business.
But Orica fucked offf, which likely means smaller budgets for video this year, which means less staff, which means lower quality and on and on.