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amey
Hahaha, now if it's free that's a whole other thing!
I just feel running isn't cycling where prior to Rapha and Assos no one was approaching the design with an aesthetic purpose and everything was just functional. They're trying to put a premium on something that the existing athletic brands are already over charging for anyway. Why add a barrier to entry for something that is an inherent human activity, that's the beauty of running, minimal outlay. It's like these companies are repackaging something we already own, is free and selling it back to us.