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Isn't it a natural consequence of Australia's appalling attitude towards cyclists? If the media treat them as second class citizens then it becomes a very hard sell to the size of company you need to attract to sponsor a WT team.
andyp-
There's possibly also the issue that most of the racing is in Europe. How much trade is Aus doing with Europe to the point where advertising in EU is going to benefit an Aussie company?
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Sort of.
In corporate Australia, especially Melbourne and Adelaide, cycling has come to replace golf and is held in high regard.
Orica sells dynamite to mining companies. It doesn’t give a damn about joe public. When times are good, big companies will allocate cash for events/sponsorships so they can improve their standing in the community, invite other execs to events and do what they like. When the market swings, all these expenditures are the first to go.
Orica is so big that the $10-20m odd they gave the team in good times isn’t a big deal.
hippy
kwdm
http://www.cyclingnews.com/news/orica-scott-teams-become-mitchelton-scott-in-2018/
One of the most interesting and well publicised teams in the peloton continue to struggle with sponsorship. The mining bucks ran out which sees Orica exit leaving Gerry Ryan funding the gap out of his own pocket.
That’s not going to last beyond 2019, so something has to give.