Bike Light Survey - Promotions

We are launching a new bike lighting product and would like your help in conducting a survey about the product.

It's a smart bike lighting gadget made from biker's perspective.
Please check out the survey below, it won't take more than 1-2 minutes to complete the survey and we will be giving away our products to randomly selected participants as a token of our appreciation. Thanks!

https://www.surveymonkey.com/r/QPJHDXR

Your survey doesn’t really ask any worthy questions but we have hugely low expectations of surveys and those that post them on here.
Will it be dynamo charged?
How does it know if you’re paused at a long traffic light sequence or stopped?
How much does all this ‘smart’ tech waste battery life compared with the equivalent stupid light?

Survey makes it seem like you’re not really interested in our help in designing any of the actual features, just the colour.

The info at the start wasn’t enough to sell me on the item so I’m not really fussed what colour it comes in.

Odd survey.

It's clearly not a launch survey because you'd be asking different and better questions.

If it's an attempt a guerilla marketing it falls very flat. It's tone deaf to the target market of cyclists (not "bikers").

It's not a product development survey given your proposed launch date and the nature and quality of the questions.

I'd be interested in your initial market analysis and customer research although I suspect it won't hold up to much scrutiny, even if it exists at all. I suspect you're a student but let's assume you have legitimate money at stake for now.

The tone of your opening statement comes across as "here's some cool tech that we used to make something. Buy it because cool tech."

You don't seem to have a good enough grasp of your target market and that flies on the face of all modern product development and product management best practice.

You may get very lucky although that pile of shit Blaze light seems to have cornered the market on luck and selling cycling products to non-cyclists with loads of bikes and money to spend.

Best of luck to you. On the strength of this evidence you will need it all.

Ouch. I get that no one likes a survey and that the approach maybe lacked a little awareness.

That being said, I for one am glad someone is spending their very valuable time on a problem I have: bike lights.

They're shit.

It sounds like you're early in the process. Keep at it because I don't want to put up with my Lezyne for much longer.

Keep at it.

Sounds reasonably intelligent for a battery powered light.