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I pretty much get this any time I buy anything of value. I think it's just the way I come across (I.e someone who asks too many technical questions that they are I'll equipped to deal with) and dress (I'm possibly thinking about buying a car, not joining the Dutch royal family (they have a royal family Yeah) for brunch.... So why would I be dressed up?).
Last new car I ordered (old work car, a3 1.4tfsi) ) was a via dealer job and honestly I put more effort into my customers selling them a £30 bike tyre, the whole process seemed to just be a drag to them.
You send a piss email to volvo UK? Why the fuck they wouldn't court you I don't know...