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Yeah i brush my suede wheel and it's lasted really well but i rarely touch it with bare hands
Bare hands is the killer with suede steering wheels, i'm not totally sure why but i think it's just the dirt / sweat / detritus off your hands that flattens the pile off. I cleaned one once with muc off and a microfibre cloth and it came up really well once i'd cleaned all the dead skin off it
Momo now have a steering wheel online customiser too, like NikeID for Steering wheels
https://www.momo.com/en-us/products/custom-steering-wheels-us/
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I've heard that before about suede steering wheels how they wear over time, but just like suede shoes can't you just brush them? Unlike synthetic Alcantara where the material degrades and you can't rejuvenate it so to speak?