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  • For a thread that feels like a piece of content marketing it feels only right that the first pictures should come not from @amey himself but from invited social media influencers/opinion formers and feature a minor celebrity (Ludwig).

    I'm not convinced this is the end yet but I'm not sure what's next - a page on Indiegogo? Ludwig gets a complimentary 'DBAB' bike to do audaxes on? A 'soft launch'?

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