For example, read their About Rapha section https://pages.rapha.cc/about-rapha/company and consider how many times they say global or world, consider their positioning as a luxury brand and finally look and the skin colour of their models. Their advertising message is that luxury = whiteness.
For example, read their About Rapha section https://pages.rapha.cc/about-rapha/company and consider how many times they say global or world, consider their positioning as a luxury brand and finally look and the skin colour of their models. Their advertising message is that luxury = whiteness.