I'm curious of Rapha's sourcing of models for their pictures.
It appears to me that they try and find attractive genuine cyclists, otherwise their would be more 'Watchfinder' type issues.
Perhaps not much diversity in those that model and cycle (at least enough to get epic tanlines, or would allow themselves to get them)
In Asian markets like Korea, not having Asian people on imported brand advertising is not a hinderance, often adding to how exotic it is and increases desirability.
I'm curious of Rapha's sourcing of models for their pictures.
It appears to me that they try and find attractive genuine cyclists, otherwise their would be more 'Watchfinder' type issues.
Perhaps not much diversity in those that model and cycle (at least enough to get epic tanlines, or would allow themselves to get them)
In Asian markets like Korea, not having Asian people on imported brand advertising is not a hinderance, often adding to how exotic it is and increases desirability.