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Its a question of will IMO.
As a brand born and cultivated in London I think it should reflect the diversity. I know the sport in whole hasn't done a great job of this but as a brand I am sure it just makes sense as it widens the reach.
RCC almost should be a beacon of it as its a 'community'. It irritates me as a non-white RCC member that the visual representation disregards this.
I have never seen an official reply from Rapha regarding this but BAME RCC membership data might shut me up.
amey
A reasonable criticism, one that I hadn't noticed before.
Cycling has, I've thought, always seemed to lack the diversity of other sports.
I guess if they are picking from the RCC diversity is probably further lacking.
I wonder if there is a Widening Participation role?