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Shows how out of touch they are with reality, and/or, the number of old crusties who would jump at 500£ off a new car if the dealer took their "old tired(but now modern classic) car" off them
BMW spot near us used to do that, often be a collection of decent looking 635 and various older m cars in suspiciously good nick lurking round the back that were not for sale and also did not belong to workers but the business itself...
The dealer offered me £500 for my car- the car on which I have spent over £2,000 with that dealer in the past two months.
Fuck the dealer.