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When you say "recognised, well established" but they've only been in their current UK form for a year...
What's the story? Were they called something else? Or did they come from another country?
hippy-
it's the uk arm of https://en.wikipedia.org/wiki/The_Vanguard_Group
dt
That list appears to have been last updated in 2015 (vanguard only launched their uk offering in it's current form this year).
A better list would be here: http://monevator.com/compare-uk-cheapest-online-brokers/
Which one is cheapest, depends on how much money you have, how regularly you'll be investing, etc etc.
I recommended vanguardinvestor for simplicity, as if it's not the cheapest it will be thereabouts. Plus they are a recognised, well established firm etc.