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Why on the Tube though? Why not where the cars/trucks are being driven? Tube users are already doing their thing.
Get those fucking Big Tour Buses off the roads.
Have things like weighing stations for trucks that measure emissions and fine shitheads.
Increase congestion charging so that driving through London is actually unappealing.
These posters look quite good. Obviously the usual arseholes will continue to drive around belching out shit in illegal vehicles, but as stuff becomes less socially acceptable it does make a difference. Tobacco smoke is a good example of this.
https://www.standard.co.uk/news/london/hardhitting-air-pollution-posters-to-go-on-display-on-londons-tube-network-a3661891.html