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I've long been an advocate of building bikes from the tyres up...
Considering a noticeable slice of teh forum think a portmanteau of a redundant French and an extant ISO tyre sizing system is coherent and meaningful (WTF is "28c"?), then I'm confident that a "tyres first" rebranding of the bike market could win the day!
I've long been an advocate of building bikes from the tyres up, so if 584 is where the tyre market has gone then that's what you have to use, for small people. I just hope tyre manufacturers keep serving those of us tall enough to exploit the benefits of 622 🙂