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Ask who they (or the police they're referring to) have been taking advice from. That letter sounds as if it's been the council's 'Road Safety' officer or a similar 'Road Safety' organisation. It's mostly utter nonsense and straight out of their playbook. The only effect it will have is that fewer pupils will cycle to school. They're probably panicking because they didn't do very much before the RTCs they mention and are afraid of legal action. Stable doors, etc. Point out that the school (as well as the council, obviously) ought to pursue a proper Road Danger Reduction strategy and that what they're following is a discredited ideology that's been very much complicit in getting us to where we are now.
I got a reply from the Assistant head. I will be meeting with her on Thursday. Any tips appreciated.