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Aha, thanks. That led me to this which makes it clear now https://en.wikipedia.org/wiki/List_of_GS1_country_codes
Aha, thanks. That led me to this which makes it clear now https://en.wikipedia.org/wiki/List_of_GS1_country_codes
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aggi
It's the UCC (unique country code) for "Bookland".
The barcode on a book is a 13-digit EAN (European article number) which requires a country code. 978 was the UCC allocated to the International ISBN Agency so they could extend their 10 digit ISBN to 13 digits (therefore making the ISBN-13 and EAN identical) at the same time as extending the ISBN number space (by allowing the use of 979 and further UCCs).