every single one has died this way, or the sidewall has worn out before the tread.
You cornering on the side walls?
The sidewall does all the work - the rubber seems to wear away through the constant deformations and after a while you can start to see the ply (?)
I get this on all hardworking tubeless tyres - a week in the Alps on an AM bike and you can really see the sidewalls suffer.
@Howard started
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You cornering on the side walls?