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Almost tempted to post up the first draft... it was borderline Ratner.
Actually not even borderline.Website is very much a temporary thing and will be replaced by something much better once dull discussions over online payments & the like have been resolved.
Also once there are some actual proper product photos to go up.Personally I lean towards thinking there are enough ultra SRS bike companies around and that humour's a good way to sell things providing the product itself is solid. As a semi-retired early 90s skateboarder I've got a lot of affection for the Steve Rocco, World Industries style of marketing, though that probably doesn't translate to bikes at all.
Adrian just records my drunk ramblings and tries to make logical sentences out of them so don't be too harsh on him.
On a serious note, there obvs has to be something there, and for some reason some the bike trade loves to take itself seriously. I find it really boring, so does caren. You should have seen the first draft, if it wasn't for caren and adrian moaning I could call myself Matt 'Micheal O'Leary' McDonough.