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Adrian just records my drunk ramblings and tries to make logical sentences out of them so don't be too harsh on him.
On a serious note, there obvs has to be something there, and for some reason some the bike trade loves to take itself seriously. I find it really boring, so does caren. You should have seen the first draft, if it wasn't for caren and adrian moaning I could call myself Matt 'Micheal O'Leary' McDonough.
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Almost tempted to post up the first draft... it was borderline Ratner.
Actually not even borderline.Website is very much a temporary thing and will be replaced by something much better once dull discussions over online payments & the like have been resolved.
Also once there are some actual proper product photos to go up.Personally I lean towards thinking there are enough ultra SRS bike companies around and that humour's a good way to sell things providing the product itself is solid. As a semi-retired early 90s skateboarder I've got a lot of affection for the Steve Rocco, World Industries style of marketing, though that probably doesn't translate to bikes at all.
This discussion inspired me to look at your website. I know unsolicited comments are what you are looking for and will make you happy. Can I suggest the marketing copy on the page below is geared towards your sense of humour, not what would encourage someone to buy a bike from you?
https://www.isenworkshop.com/abou/