If it's a publicity stunt it has worked very well, the discussion is all over cycling related social media...
I've already forgotten which team it was..
@hippy started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
If it's a publicity stunt it has worked very well, the discussion is all over cycling related social media...