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You want to remove as much friction from the process as possible - make clicking "buy" as easy as it can possibly be.
A fair maxim - but when selling high cost low volume stuff with what will probably be a fairly protracted and somewhat personal sales process you can get away with being a bit clumsy when it comes to taking payment if you'd rather put your own kids through college - as opposed to those of PayPal / Stripe / Shopify etc
Howard
@Dammit
I react very negatively to being asked to pay via bank transfer - for e.g. Power2Max require this.
I almost bought something else, and each time I bought a new P2m (I think I've bought three now) the bank transfer thing pissed me off.
You want to remove as much friction from the process as possible - make clicking "buy" as easy as it can possibly be.