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But to get you started on choosing a successful agent, look at total listings and SSTC/For Sale ratio on Rightmove:
Acorn Estates: 36 listings, 50% under offer
Brown Estates: 28 listings, 50% under offer
JDM: 60 listings, 43% under offer
KFH: 89 listings, 40% under offeretc.
Obvs listing loads and not selling many is rubbish.
Hefty
I'm actually looking at paying between £700 and £5,00, so the gulf is even wider. But I'm not looking to just go with the agent that says the biggest number.
I've had two valuations so far and they've both given me the same figure and brought examples of similar properties in the area to show me what they sold for (the same flats in both cases, in fact).
Having said that, I'm still sceptical of their high valuations.
Both gave me info on their local knowledge (one had lots, one had none) and their intended strategy (one had one, one didn't).
One more agent is coming today and it will be interesting to see what number they come up with.