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But remember that they want your business and by inflating the suggested price there's a better chance they'll choose you over their rivals.
Those that charge an upfront fee DGAF if it sells or not. Those that charge a fixed fee don't care if you end up selling for less as it doesn't affect them.
A common tactic is to woo you with a high price, get you to sign up for an exclusive period of 3 or 4 months then when it doesn't sell ring you and get you to reduce the price.
I think you need to see at least one more agent.
What's your postcode (if you don't mind sharing?)
Hefty
Sparky
I understand that a bit of caution is sensible, but if they say they can get to 290 by aiming for 300, should I just ignore that and put it up for 275? Seems a bit too cautious. Surely I'm paying £5k for them to use their experience and get me a good price?