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  • There hasn't been much I'd consider innovation from any phone manufacturer though. Batteries, screens, chip speeds etc have all just improved incrementally. Apple, Samsung, OnePlus etc have all just bought what's available.
    It was a decent OS and the app store that really marked the early iPhones apart. Android then did the same and since then everyone has just been making little adjustments without anything particularly impressive.
    You can't really pick out what's innovative until someone else has done it though. If Apple knew then they'd do it and everyone would fawn over them again like they did 10 years ago. If someone else figures out the next big thing then Apple could go the way of Blackberry and Nokia. Animoji probably aren't the next big thing however.

    ^of course everyone knows all of this

  • Animoji probably aren't the next big thing however.

    I suspect you're right about this.

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