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more innovative in developing it
By doing what though?
The annual release cycle of phones (and most other tech) has warped our perspective of innovation. We expect a leap forward when only steps are possible most of the time.
Apple control the development of certain aspects of the iPhone's tech (namely chip design and software) which you could argue are right at the cutting edge of what's possible. They don't have control over the development of large portions of the actual hardware; screen tech, camera tech etc and must work with third parties and their own dev roadmaps.
Soul-
I don't know what, I'm not a phone engineer!
That's true on the hardware because they don't make it themselves, but that's kinda the point - Asia is coming up with the innovations, Apple just follows.
This hits the nail on the head:
http://uk.reuters.com/article/us-apple-iphone-breakingviews/breakingviews-new-iphones-take-features-from-asia-and-add-profit-idUKKCN1BO09N?utm_source=Twitter&utm_medium=Social
Fox
I use both, carry two phones. Also use Mac at home. It's not really an argument about who innovated first but I'm making the point that Apple used to be an innovator - but no longer is.
As I said I get that this is the best iPhone ever - but if they had been more innovative in developing it, instead of using tech that already existed, surely it would be even more exciting?