-
Yep. Apple are now the company they were in contrast to years ago. This X phone is positioned like a luxury item, just like watches and the stores are now. The original iphone, ipod, macbook had ambitions to affect everyone, not just those who could pay through the nose. There is little revolutionary about staring at a phone to unlock it, rather than swiping, even the idea of it is dull. They have become Microsoft, when Microsoft were shit.
Squaredisk-
I do agree with you that apple arent the company they used to be, but nor is the mobile phone market. remember when we were getting upgrades every year (my dad even used to have a 6 month business contract!) - it is much more common now for people to have phones for 2+ years.
I bought a 64gb iphone 6 off here a few months ago with a dead jack and battery for £50. repaired it with £12 worth of parts and it works perfectly. I will however be looking to pickup a 2nd hand 7 in the near future though, I still haven't been able to shake my apple #buyer status quite yet
swedeee
I think part of it is that the Android phones have overtaken "wow factor" elements. It may not all be in one package but pretty much everything that the iphone X has has been around on Android for a while (apart from the animoji thing which isn't really your target audience for those happy to drop a grand on a phone).
Lack of bezels, face recognition, "portrait" camera filter, OLED screens, etc have all been around for ages.