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  • EA stories are like arseholes: everyone's got one and some of them are shitty. Having bought three and sold two in my time, I would take a local independent firm over a national company every time. Doubt I would sell with Purple Ronnie or whatever. Last one we sold at 10% over asking and paid less than 1% in EA fees as we negotiated a flat fee independent of the sale price. Guess Purple Ronnie might have done that but who knows? I believe it happened because the guys we used knew their shit, knew the market and knew how to hype up the sale (rightly or wrongly).

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