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  • Sure.

    'As a result of Cycle 2 Work schemes, the £1k pricepoint is hotly contested by bike manufacturers'.

    Price would work but it's not as specific and wouldn't suggest that there's a reason why different companies are pitching at this price. Pricepoints are usually some kind of grouping or threshold. They are understood in some way. Sometimes it is more of a range. Don't why I'm defending it, it's a horrible term.

  • Yeah, it's a wanky term.

    I'd say: "Because the Cycle2work scheme has a maximum value of £1k, bike manufacturers compete hard to sell bikes at just below this price" or something.

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