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  • Nothing about being an internet nerd. It's about using your brain when buying a custom bike. And the Rowan isn't even custom. All bias aside, look at Isen's. Built in batches, like the Rowan, by people who've got a boat load of experience and the price of a frame is very very reasonable.

  • Imagine someone in Canary wharf who goes to bespoke in lunch and has handed this Rowan brochure .. he/she could think it's good value. Value is subjective. Worth is subjective. Aesthetics are subjective.

    Bicycles are fashion.

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