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I think you're right. I guess I was more thinking about share prices badly affected by negative PR. United Airlines was probably the most prevalent in recent memory. I think it would need to be a huge scandal in order to completely fold a company but the share price can definitely be hit and hit hard.
Did Subway suffer at all following Jared Fogles conviction? I don't know but it didn't bring the company down. I love me a sub.
jaitch
My point was on a general issue (e.g. the public debate on white supremacy) rather than an issue related to the company itself.
The Ratner fella said his own company's stuff was crap, and with Nokia I assume you're talking about their failure to respond to Apple phones and the Android platform which again is a company-specific point.
So, it's perhaps a bit like Stop Funding Hate which has not led to, for example, the closure of the Daily Mail. So it could be argued that 'guilt by association' is not (yet) sufficient to bring down a company.