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BRM
A 'gateway' used to be, and probably still is, developer-speak for "please let us stick an extra few stories on here". "Landmark" is a similar one.
Let's say you want to squeeze a 6 story building into an area where planning officers are minded to only allow 4. Submit an application for an 8 story 'landmark' for this important 'gateway' site. The planners will say no, but then you can graciously agree to cut it to 6 stories.
Anyone else using the term 'gateway' has probably been reading too many planning applications.