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Maybe hi-tech but spendy gear with kevlar in it or similar.
My comment made with no ill will to MTbers BTW, I used to be one and raced XC when I was younger. I do genuinely think if they did it right Rapha could do well in that area.
Encouraging comments about safer streets from the new owners on Bikebiz:
http://www.bikebiz.com/news/read/rapha-to-be-bought-by-grandsons-of-the-founder-of-wal-mart/021688
The TLD XC stuff is pretty good to be fair.
A lot of people ride trails in pretty agricultural stuff because it gets such a battering it's not worth spending on hi-tech but spendy gear.