"Rapha could clean up getting MTbers to dress properly."
This. If Rapha start offering minimalist, trendy DH pants, baggy shorts, gloves, jerseys and rain jackets they'll clean up! There's pretty much nothing in the mountain bike clothing game that doesn't make you look like a Power Ranger save for maybe POC and ION...
Definitely an opening there!
"Rapha could clean up getting MTbers to dress properly."
This. If Rapha start offering minimalist, trendy DH pants, baggy shorts, gloves, jerseys and rain jackets they'll clean up! There's pretty much nothing in the mountain bike clothing game that doesn't make you look like a Power Ranger save for maybe POC and ION...
Definitely an opening there!