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The TLD XC stuff is pretty good to be fair.
A lot of people ride trails in pretty agricultural stuff because it gets such a battering it's not worth spending on hi-tech but spendy gear.
Howard-
Maybe hi-tech but spendy gear with kevlar in it or similar.
My comment made with no ill will to MTbers BTW, I used to be one and raced XC when I was younger. I do genuinely think if they did it right Rapha could do well in that area.
Encouraging comments about safer streets from the new owners on Bikebiz:
http://www.bikebiz.com/news/read/rapha-to-be-bought-by-grandsons-of-the-founder-of-wal-mart/021688
Fox
"Rapha could clean up getting MTbers to dress properly."
This. If Rapha start offering minimalist, trendy DH pants, baggy shorts, gloves, jerseys and rain jackets they'll clean up! There's pretty much nothing in the mountain bike clothing game that doesn't make you look like a Power Ranger save for maybe POC and ION...
Definitely an opening there!