"Rapha is a popular brand among serious amateur riders, and hopes to see a further increase in demand after Chris Froome, the Team Sky rider, won his fourth Tour de France last month."
What?! He's even wearing Castelli in the photo.
I think it's the knock-on effect on sales of things like that - they're not suggesting that Sky are still wearing Waffa.
@johnnyhotdog started
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"Rapha is a popular brand among serious amateur riders, and hopes to see a further increase in demand after Chris Froome, the Team Sky rider, won his fourth Tour de France last month."
What?! He's even wearing Castelli in the photo.