It's over everyone. Fin.
http://news.sky.com/story/walmart-heirs-fund-wins-200m-race-for-cycling-brand-rapha-10978288
"Rapha is a popular brand among serious amateur riders, and hopes to see a further increase in demand after Chris Froome, the Team Sky rider, won his fourth Tour de France last month."
What?! He's even wearing Castelli in the photo.
I think it's the knock-on effect on sales of things like that - they're not suggesting that Sky are still wearing Waffa.
@deleted started
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It's over everyone. Fin.
http://news.sky.com/story/walmart-heirs-fund-wins-200m-race-for-cycling-brand-rapha-10978288