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PhilDAS
This is the issue I think.
First; the positioning you are going with is 'premium' given the membership fees and the type of audience you are targeting. Although there is zero attention to detail and the design/photography is poor at best. Maybe its a reflection of your audience which can't be a compliment.
Second; Sport in general demands to be inclusive and you are going for 'exclusive'. The category you have narrowed down is full of self entitled white men (not all but most). You either are lying to yourself or everyone else when you say you are looking to diversify the membership.
This is how we make Etonian out of touch politicians or Brexit or Red Hook Crit (troll-face.jpg). Bubbles with single dimensional people/views. More inclusivity and diversity is ALWAYS the best way to go. That is the reason you will face criticism here or anywhere apart from Canary Wharf.
And personally I think even £75 is bad value compared to £130 RCC. You are Vulpine of the MicroCC world going for a market gap that you have convinced yourself exists but it doesent. I hope you have other income(s).